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Lets talk about ecommerce shipping and postage! Too many websites in Australia build the ecommerce website then think ….Oh know what about the shipping process. Due to Australia’s landscape it is a very important part of ecommerce to get the shipping and postage right from the start. The un-welcome step in every eCommerce site’s checkout process. Because many sites fail to answer basic questions such as “how long will shipping take?” or “how much will it cost for shipping?”, many sales are lost at this important juncture. Did you know that Australia some research shows that shipping concerns top the list of reasons why people abandon the shopping cart sale process. Below, CouierQuotes.com.au have listed some ecommerce shipping best practices and methods that may help your online store;
A ) Show your shipping costs up front; ie Do not require login to View pricing: Take a look at www.Anaconda.com.au or http://babyvillage.com.au ( sites we power via our shipping calculator ) Don’t make your customers jump through lots of hoops in order to get a simple shipping price. With our live software your customers can see the shipping cost at product level. Customers should be able to see the cost for shipping on the shopping cart page simply by entering the Australian postal code. If you base your prices on the location where the order will be shipped, give people the ability to enter their postal code for a shipping quote.
B) Courier Companies encourage having a dedicated shipping page. ie ( link it to your product or item page ): Gather a list of frequently asked questions about shipping in Australia should be addressed early and often. By having a popup link on the product page is a great way to give customers price quotes or shipping time estimates. On some of our partner sites a simple button that says ” Calculate Delivery Price ” is an ideal way to increase potential online sales.
C) Link to shipping Page from shopping cart: In the shopping cart where customers select the shipping method, be sure to link to a page with more information regarding each option. On this page, specify estimated delivery dates for each region. Part of our ecommerce system lets the website owner select a) multiple shipping providers b) whitewash as “Delivery Cost” c) Have the option through your cart to perform special events example would be free shipping , or some of our clients like to perform their own local deliveries.
D) Provide an International Shipping Page: Australia is a 3 to 1 import country. Key trading lanes for ecommerce stores include shipping to New Zealand, lets face it its closer than Perth from most eastern cities. Selling to USA and Europe is also an attractive ecommerce market for ecommerce stores in Australia. Courier Companies suggests having an ” International Shipping” page . As you would know international shipping can be complex, so be sure to give a detailed explanation in order to calm the fears of international buyers. Be very clear on the terms of sale, why? well each country has its own import restrictions and barrier control for both duty tax and regulatory reasons. For example some items easily purchased in Australia may be illegal in certain areas of the world. Explain possible delays, and well as customs fees the customer can expect to pay.
